Cars 2 in-store displays for Argos

August 1, 2011

Creation of impactful displays to increase sales and market share

Challenge
To coincide with Disney Pixar’s long-awaited Cars 2, Argos needed to improve on the success of their 2010 Toy Story 3 instore display and establish themselves as leaders in the market for Disney merchandise. For Cars 2, Argos wanted to expand their display range from just toys to also include, books, clothing and homewares and the challenge was how to present these cross-categories effectively.

Activity
Working cross-functionally within Argos we developed a robust VM solution which included space planning and consultation on creative. We implemented improved VM disciplines with more impactful POS creating drama and theatre outside of the norm for Argos stores.

Results
The Cars 2 displays launched in stores on 13th July and there has been a significant uplift in sales across all categories featured during the 1st week as well as extremely positive customer and store team feedback.

Cars 2 launched in UK cinemas on 22nd July.

Other successful Argos projects include launching a video games unit into 500 stores (incremental sales increase of £2m over a two-month period), new technology concepts, and internal team development.